Moutai, with a market value of 800 billion, chose Alibaba
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- Time of issue:2022-03-17
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(Summary description)China's well-known and well-known enterprises have attracted countless companies to compete for their cooperation, including Ma Huateng and Liu Qiangdong. But in the end he chose Alibaba. This company is Maotai Liquor Industry.
Moutai, with a market value of 800 billion, chose Alibaba
(Summary description)China's well-known and well-known enterprises have attracted countless companies to compete for their cooperation, including Ma Huateng and Liu Qiangdong. But in the end he chose Alibaba. This company is Maotai Liquor Industry.
- Categories:Industry Information
- Author:
- Origin:
- Time of issue:2022-03-17
- Views:0
China's well-known and well-known enterprises have attracted countless companies to compete for their cooperation, including Ma Huateng and Liu Qiangdong. But in the end he chose Alibaba. This company is Maotai Liquor Industry.
As the liquor company with the highest market value in the world, Moutai is called the national liquor Moutai, and it is famous at home and abroad. With the development of e-commerce and mobile e-commerce, Moutai wine industry is also making efforts from itself, hoping to follow the trend. However, Yuan Renguo, chairman of Moutai Liquor, has tried many times for many years, but his e-commerce business has never been able to develop.
Yuan Guoren has also been thinking about combining with external Internet companies, but has never met a suitable candidate. Ma Huateng and Liu Qiangdong both visited Moutai in person, but they did not reach a cooperation in the end. They just sent some customized wine to the two bosses.
And Jack Ma, as an e-commerce boss, also visited Moutai liquor industry. However, Li Shang, chairman of Moutai Liquor, visited Alibaba in the following month. This time, he visited Alibaba and reached an agreement to play e-commerce with Jack Ma, and reached an in-depth cooperation to become a strategic partner. Although the cooperation between the two parties has made many people unwilling, including offline distributors of Maotai Liquor Industry, so what? Only by following the trend can enterprises develop. As the chairman of Moutai Liquor Industry, he is always thinking about a question: how can the company live better.
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